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6 Social Media Posts That Stand Out From the Crowd

Today’s world is overloaded with content, not to mention sports content. From Twitter, TikTok,  Facebook, YouTube and Instagram to team-produced and user-generated content, the amount of content created and shared is astounding. 

That makes standing out in a crowded content market even more difficult for sports content teams. How do you ensure your content grabs the attention of fans worldwide, generating more engagement, increasing your reach and fan base, and creating new opportunities for your organization? 

It isn’t easy. But many teams have found ways to think outside of the box and separate themselves from the pack by creating entertaining, unique content that ensures fans come back for more.

Here are 6 social media posts that caught our attention:

1. Real Madrid’s #RMEditChallenge

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Is there a better way to get your fans involved than a nice challenge? The Spanish giant engaged their fans by calling on them to take player images and edit them for a chance to be featured on the club’s official Instagram page. 

By posting first in English, Real was offering an opening for fans all over the world to take part, not just locals.

2. The Cleveland Cavaliers Pregame Player Mix

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We often see players take the court or pitch with headphones during warmups. Ever wonder what they’re listening to? If so you’re not alone, and the Cleveland Cavaliers get that. In this creative post, the Cavs give fans a unique opportunity to get to know one of their players, Darius Garland, by letting them listen in on his playlist that they could then download and listen to on their platform of choice.

They’re also taking music suggestions from fans, asking them to request songs on the Cavs’ Instagram page, therefore adding another level of engagement.

3. Golden Knights Pardon the Interruption


The Vegas Golden Knights’ social pages are a great place to go for entertainment. This post, announcing another goal scored, is simple yet captivating thanks to the original copy. Fans can feel the team’s excitement, making them want to tune into the remainder of the game.

4. NFL’s Fill in the Blank

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The NFL’s simple ‘fill in the blank’ post is a great way to generate engagement and improve reach. More than 1.5k fans responded to the tweet, and the NFL gave fans a greater incentive to reply by announcing they’ll share some of the answers in their Fleets. By doing so, they were able to drive more fans to reply to the prompt while also getting fans to look for responses in their Fleet.

5. NBA Europe Boban Introduction

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Boban Marjanović has made a name for himself as one of the funniest - and tallest - players in the NBA. The league’s Europe channel leveraged his sense of humor and global following, having him introduce his teammates in his own unique way. In an era where fans are forced to watch from home, and with many European fans watching from several time zones away, giving them the opportunity to see one of their favorite players be authentic and funny proved to be  a great way to generate excitement ahead of a game.

6. FC Bayern’s Calendar & Real Madrid’s Kickoff Times

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We’re grouping these together as they’re both great examples of how to inform fans of upcoming matches; each is unique in its own right. These posts, showcasing matchdays for the entire month and match times based on time zones for fans around the world, are easy to automate and are great for generating engagement and driving fans to watch live matches.