Latest from the Infront X Insights Team
Google Sheets and WhatsApp.
Just over a year ago, those were the methods used by Graeme Thewliss and Sean Elderbrant, the two members of the Scottish Professional Football League’s (SPFL) content team.
It’s always been difficult to capture fan attention, but with new entertainment options from esports to streaming vying for eyeballs, it’s harder than ever. As a result, fans decrease their engagement with certain options and abandon others...
Data has become an inseparable part of the sporting world. From fan-based data to athlete...
Sports fans of the 21st century crave more and more content, in all its shapes and forms....
What is more authentic than a live stream?
SportsPro, in collaboration with Infront X, hosted a three-part discussion on the Matchday...
Sports are fast-paced, exciting, and there’s always some action going on. This is one reason why...
Scott Gutterman and Phil Sharpe sat down with Adam White of Front Office Sports to discuss...
We are no longer creating one-size-fits-all content that is broadcast across networks and...
Today’s world is overloaded with content, not to mention sports content. From Twitter, TikTok, ...