Webinar: Harnessing Technology to Maximize Marketing Efficiency
Enjoy this special webinar on creating captivating offerings that ensure fans keep coming back for more. Shake up everything you know about capturing fans’ attention, making the most of ‘appnostic’ behavior and creating an offering that not only engages fans but ensures they return and use products frequently.
- An introduction to bestselling author Nir Eyal’s ‘Hooked’ philosophy regarding building habit-forming products that engage people and ensure their return and frequent use of the product
- How Minute.ly’s AI technology leverages video content, allowing marketers to draw and engage fans on multiple platforms
- Proven results: an in-depth look at how using Minute.ly’s technology during the 2019 Men’s European Championship improved engagement
Nir Eyal, WSJ Bestselling Author, Public Speaker & Consultant - Author of the bestselling books “Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." Eyal is a lecturer, writer and active investor in habit-forming technologies.
Amit Golan, Founder & CEO Minute.ly - Golan founded Minute.ly, a leading video optimization platform for publishers in the news, sports and entertainment industries in 2014.
Thomas Schöneich, Media & Communications Specialist, EHF - Schöneich joined the European Handball Federation (EHF) in 2012 and is currently the Head of the organisation’s Media and Communications.
Damian Browarnik, Head of Infront Lab - Head of Infront Sports & Media AG’s innovation branch, Infront Lab.